If you went on Ticketmaster in January and pulled up a third-row seat for Taylor Swift‘s June 2nd show at Chicago’s Soldier Field, it would have cost you $995. But if you looked up the same seat three months later, the price would have been $595. That’s because Swift has adopted “dynamic pricing,” where
This article originally appeared on www.rollingstone.com: Taylor Swift’s Ticket Strategy: Brilliant Business or Slowing Demand?
