Mandated Content and Fake Viral Moments: Artists Are Fed Up with Labels’ TikTok Demands

Mandated Content and Fake Viral Moments: Artists Are Fed Up with Labels’ TikTok Demands

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Tuesday, 31 May 2022
FKA Twigs
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Halsey claimed their label won’t let them release music until there was enough buzz around the track. But if that’s the standard for superstars, what does that mean for everyone else?

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